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When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.

Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships. Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing. Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel.

Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.