An online advertising platform developed by Google.
AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.
The two main ways AdWords can help your online retail business are by improving brand awareness and driving qualified traffic to your site. Other benefits of using AdWords include: Customers associate certain keywords and phrases with your business You can target with AdWords, meaning the ads follow a customer to other Google sites like YouTube and The New York Times - that improves conversion and reduces cost-per-click. You have the flexibility to determine which sites host your ads Focus on your target market by honing in on certain regions and cities AdWords identifies who is searching for your products AdWords reminds customers of what they previously searched for, keeping your brand top of mind AdWords helps you optimize current campaigns and leverage results for improved overall success Google AdWords helps customers find what they're looking for in a faster, more customized manner. Including a unique selling position in your ad can also help consumers determine why your business is better than your competition. AdWords is an affordable, easy-to-use advertising platform that can increase traffic and sales for your ecommerce store.