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Search Engine Optimisation (SEO)

People use the internet to research their next purchase, and when they’ve narrowed down their options, they use a search engine to find the best way of buying it. Your products, content or services will be placed in front of users when you’ve effectively adhered to the best practices of Search Engine Optimisation.
Search engines read all websites and using clever algorithms they decide whether the content on your website is relevant to the end-user searching the internet.
So, when end-users type in “where can I buy the best apples”, websites selling apples, and those websites discussing the best apples, are listed above the websites that sell, say oranges, or pears.
But what makes a search engine even more clever is the way their algorithms decide which of those websites selling apples are ranked above one another.
This is where professional SEO comes into play; optimising the content on your website so that a search engine values your content enough to show it to the end user. The higher your Search Engine Optimisation score, the higher up the search results page your website is displayed.

Make it relevant

If you and another website offer the same products and services, what makes you better than them? Will the end-user enjoy using your website or theirs more? Is your content matching the questions being asked by internet users? Getting the content on your website optimised to suit both your branding and make it relevant to search engines is an evolving game, where search engine companies like Google and Bing constantly update their algorithms to provide end-users searching the internet with more relevant content. You need to ensure your website offers an informative and enjoyable experience to the end-user while being as relevant to the search as possible – this means understanding what your target customers are searching for, and providing content that is likely to be relevant to those search terms and likely to be served higher up the search results.

But can’t I just use PPC for my website to be shown higher?

It is true that you can bid on Pay Per Click (PPC) to be shown as an advert at the top of a search engine results page. However, if your website is better at organic SEO, you will see a reduction in the investment required to be shown as one of the first adverts.
You will pay more per click than your competitors if your website is less relevant with a lower SEO score. You might think your website is better than theirs, but that is irrelevant – it only matters what the search engines think of your website when it comes to bidding on paid ads. We work to improve your organic SEO before working on your PPC to make sure you are getting the best results from the lowest investment, making your money work smarter for you.


So you’ve got a website, but what if no-one knows you’re out there? What if you’ve got the best products and services at the right price, but no-one seems to be in the market for what you’re selling? This is where Social Media Marketing comes in.

Your website is the most important part of your business. Get it right, and you can build trust and convert online interest into real sales orders. Get it wrong, and you won’t get another chance to impress, losing out to your competitors.